How are you leaving people today?

Ever watch Elf and laugh at the scene where Buddy shouts, “I’m in love, I’m in love and I don’t care who knows it!”?

That’s the exact energy I want to bring to this story…

“I had the best customer experience and I want EVERYONE to know it!”

I’ve used Spoonful of Comfort for years all thanks to the best I know in hospitality, the one & only Ashlee Nelson, CEO of Curated by Ashlee. And with every order, I’m always left with incredible feedback.

But my most recent order showed me what real brand promise alignment actually looks like.

Long story short: I sent a package to new parents… except it went to the wrong address. Honest mistake.

Within hours, I received an email AND a phone call from Kim on their Customer Care team. She left her direct line, explained next steps, and before we even connected again, the new parents already had a replacement package headed their way.

No hoops. No scripts. No “policy” roadblocks. Just service.

In a world full of polished mission statements and fancy brand language, few companies actually live their values. Spoonful of Comfort does.

And here’s the reminder for all of us:

We talk a LOT about “the experience.”

For our customers. Our teams. Our families. Ourselves.

But at the end of the day, across every single industry…we are in the people business. Service, connection, and kindness are still the things that move the needle. Period.

As we enter the final month of the year, here’s your challenge:

Run an Experience Audit.

When someone leaves an interaction with you, your team, or your brand

How do they feel? Because that feeling is your real advantage.

Everyone has the power to make a difference…so make it.

& be nothing but yourself.

To Marti and the entire Spoonful of Comfort team: thank you for scaling success without sacrificing integrity, mission, or the heart your company was built on. Thank you for honoring your mother’s legacy in every single detail.

Big hugs and so much love,

Cassy

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