Are you asking for the sale?

Apr 25

In a year my life has completely changed.

Not because of a well-thought out plan, but because of several very deliberate “yes’s” and “no’s.”

Not all at once, not one tipping the next forward like dominoes, but truly a best yes here and another yes there, intertwined with saying no to things and places that closed doors and opened others.

As I was reflecting on how I wanted to share what was on my heart with y’all, I was considering the timeline of all of this, but more specifically, the date.

And sure enough…a year ago to the DAY—April 6, 2025—is where so much of this began. God-winks.

Why is 4/6 so important?

Because someone asked me for the sale and my “yes” has opened a series of doors I never thought possible. It’s introduced me to people I never would have met otherwise.

For those of you not familiar, I’m a strategic performance coach at Impact Eighty-Eight which means I train frontline sales professionals and leaders nationwide. In doing so, we get a great pulse of what’s happening in various markets and what obstacles professionals in our space are facing.

But despite the objections (and we get them), I reiterate to our teams one important point that could change not only your career, but your life:

We never know where our next buyer is coming from.

I go on to point out that if you approach sales as a service—and you meet everyone with the mindset that you can ultimately serve them—you will.

And that's not only true in sales, but true for most relationships.

Because the fact is we aren’t really in “sales.” We’re in the people business. And no matter what industry you’re in, what title you carry, or what your monthly goal is…if you show up every day with a heart to serve, you will.

This last year, in all my stubbornness, this truth has become undeniable.

A year ago I moved states, changed jobs, launched a business, published a book all while managing a newborn and a three-year old. (Don’t worry, my crazy card is all shined up and polished).

It was also a year ago that I started to question my why with my where and my how.

How’s that for a mouthful…

And a year ago to the day, I was sold on walking into a building that held a whole lot of hurt. I don’t use the word “sold” lightly…it took some serious convincing. And my sister-in-law asked for the “sale” anyway.

We never know where our next buyer will come from.

That agreement, that close, that “yes” has ultimately changed everything about this last year.

At a time when I was questioning launching the book, my business, and a movement I so strongly believe in…Molly asking me a decision question changed everything.

Because it was in that service that I was reminded that our calling will disrupt our comfort.

The things we should be doing.
The question we should ask.
The work we know needs to be done.
The calling that’s put on our heart.

They will not be comfortable…but do it anyway.

We aren’t called to sit idly on the boat…We are called for a lot bigger than that.

I left that service with a strength, determination, and reminder that in the moments of the highest discomfort, our decision dictates our fate. Ours…no one else's.

So when I think about the “closings” we need to make in our own lives, I have to ask you to self-assess…

If you’re me in this story:
- Where are you hesitating from making that closing decision?
- Where are you avoiding discomfort to complete the job?
- Where is there a pull towards something or someone that you keep shying away from?

If you’re my sister-in-law:
- Are you asking for the sale?
- Are you opening the doors for the people around you to make a decision?
- Are you encouraging the people around you to lean into the best versions of themselves?

Because neither of these seats are super comfy, but they matter.

I celebrated Easter with my family yesterday. Not just me and Molly, but my husband, my in-laws, my girls in the children’s program…And as we listened to Eddie, tears rolled down my face.

For the people there, for the people we’ve lost, for the people who haven’t found it yet.

And if you’re still feeling lost, confused, unsure, or not ready…

Ask for the sale.

Make the closing decision.

You have an impact to make, but you have to choose it.

And your life will be forever changed when you do. I should know.

Big hugs & so much love,

Cassy

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